As moms, it’s always been difficult to navigate the terrain.
One of the earliest challenges moms face is learning to care for a newborn’s skin. Dr. Madeleine W. Sumpaico, M.D., a Pediatric Allergologist, says that a baby’s skin is up to 30% thinner than adult skin. In the first year of life, it’s fragile, more susceptible to irritants, allergen penetration, infection, heat, and water loss.
“A healthy skin barrier is the body’s first line of defense, and recent studies have now pointed to the important role that the skin microbiome plays in protecting against infection and tissue repair,” she shared. The first few years of life will define and ensure optimal future skin immunity and health, which is why it’s overwhelming for moms to get stuck with the decision of having to choose between dozens of brands and products.
The challenge of choice
For supermom Bianca Gonzalez-Intal, however, the choice was obvious. “Johnson’s Top to Toe Wash and the classic pink Johnson’s Baby Lotion!” she excitedly shared. “Honestly, I grew up with my mom using it on me, then went on to keep using the baby lotion well into my teens and 20s.” Now that she’s a mom, it was no question what she would use on her child. “Iba yung trusted for decades by many, and by my own family.”
Bianca already put her utmost trust in Johnson’s products, and she was happy to learn that they’re also super safe for her kid. “I knew and was kampante from the very start that it is the safest and mildest for babies,” she added, and eventually learned about the bad stuff like parabens and sulfates from other parents.
Ingredients to watch out for
Dr. Sumpaico elaborates that “mothers should look for products that are free of:
- petroleum ingredients, and
- fragrance allergens
“The formulations should have simpler, fewer and more naturally derived ingredients while retaining moisture and the natural pH of an infant’s skin. It must meet the standards for purity, safety, gentleness and mildness for baby products.”
Journey towards learning
Equipped with the drive to learn more, Bianca was fortunate enough to have joined the New Johnson’s launches all over the globe. “I learned so much about what goes into making these products—how much research and development is put into this!” She goes on to share how Johnson’s got the input of over 25,000 parents to make it their gentlest ever.
“In terms of ingredients, they have always been 100% safe, but since parents around the world expressed concerns over parabens, sulfates, pthalates, dyes, they removed those all completely. They cut down the number of their ingredients in each bottle to half what it used to be, and 90% of those ingredients left in it are naturally derived!”
Even better than that, Johnson’s even took it further by removing fragrance allergens—more than the required by the global standards to really drive the point home. “Inisip ko nga, amazing how it can still be as effective, as good smelling as it is, with all those changes! They really are so ahead of the curve when it comes to innovations.”
Any mom can take the journey to educate themselves on the good and bad things for their baby. Dr. Sumpaico advises moms to really take the time to listen to their family pediatricians on what’s best for your baby.
Luckily, Johnson’s lists down every single ingredient found in each bottle over at their website, including what they mean and what it does—making sure that the necessary knowledge to take care of our kids remains accessible.
Skin care according to Dr. Sumpaico
Before learning which products to use, it’s best to first learn how.
- Soak and Seal: Although critical, skin care for babies doesn’t have to be complicated.
- Use a Moisturizing Cleanser: As you find yourself washing his face and hands more frequently, now’s a good time to transition to a cleanser that restores moisture while gently cleaning his skin.
- Keep Your Baby’s Skin Hydrated: It’s a good idea to use a moisturizer after bathing your baby. In a clinical study, 10 percent of mothers surveyed believed that their baby’s skin was dry, when in fact, more than 60 percent of these babies had clinical signs of dryness. Your baby’s skin absorbs water quickly and can lose water faster too! That’s why regularly moisturizing your baby’s skin is a good way to protect against dryness.
- Baby Massage: A nice way to monitor the healthiness of your baby’s skin is through baby massage. It gives you an opportunity to go over the entire surface and to check for dryness or chafing. But that’s not the only benefit: as your baby grows and undergoes developmental changes, baby massage can help ease transitions. It provides many emotional and physical benefits for your growing baby.
New and improved
Johnson’s continues its innovation by releasing their all-new cleanser that’s formulated to be their gentlest ever.
The all-new CottonTouch™ is the first and only product line especially designed for newborn sensitive skin designed to nurture the baby’s skin microbiome and to maximize touch and engagement during baby-care routines.
It’s blended with natural cotton that is ultra-light and hypoallergenic, soft and gentle on the skin, leaving no residue. The entire collection is clinically proven mild and safe from the first day of life for fragile, sensitive newborn skin and designed to maintain the natural pH of an infant’s skin and retaining moisture and to nurture.
Even through new innovations, Johnson’s still remains a trusted brand by keeping the standards high. They continue to build upon a legacy that has kept moms and kids safe for generations. Bianca Gonzalez-Intal being one of them.
“I do not feel the need to check out other brands because I have been and am still very happy with mine!” she excitedly shared.