SM Supermalls’ #VoteForMom Resparks Nationwide Interest on Mother’s Day Amid Peak of Election Season



Our moms are our everyday superheroes. From the second they gave birth to us, they made it their mission to take care of us at all times, even when we’re old enough to care for ourselves. They bathed us, clothed us, fed us, and took care of us when we were sick, even if that meant they were risking their own health in the process. Despite being the ‘SuperMoms’ of our lives, we oftentimes neglect to thank them for everything they do and sacrifice for us. Further, we got so preoccupied thinking about who to vote for the 2019 midterm elections, which incidentally was slated a day after Mother’s Day.

With these in mind, SM Supermalls launched a special campaign that aimed at reminding Filipino families to choose their loving moms first before anyone and anything else this May.

“SM knows how hard it is to be a mom and as a brand that has been part of almost all their special moments, we believe that our mothers deserve nothing but the best and the most special this Mother’s Month,” said Jonjon San Agustin, SM Supermalls senior vice-president for marketing. “Let’s vote for mom because she has voted for us since day one. Let’s vote for mom because her service is the most selfless and unending. Ultimately, let’s vote for mom because we love her.”

This Mother’s Day, give your mom the perfect treat and take her out on a special date at SM Supermalls. To kick off this special day, SM Supermalls held an intimate event dedicated to the queens in our lives: #VoteForMom. “SM knows how hard it is to be a mom, which is why we’ve come up with fun and memorable activities that celebrate our beloved supermoms who have been there for us since the very beginning,” said Jonjon San Agustin, SM Supermalls SVP for marketing.

Let's #CelebrateMomsDayAtSM TODAY and everyday!💗Watch how SM Mall of Asia Official's iconic globe greets SuperMoms a Happy Mom's Day! 💁‍♀️🤰🤱👨‍👩‍👧‍👦💗 Now, it's your turn to #VoteForMom and greet them below or via a special E-Card generator via www.smsupermalls.com/voteformom that gives you a chance to win 5K GCs!😘 #FAMomentsAtSM#EverythingsHereAtSM 👉 smsupermalls.com

Posted by SM Supermalls on Saturday, May 11, 2019
TRIBUTE FOR SUPERMOMS. From May 10 to 12, the iconic globe of SM Mall of Asia radiated to remind families across the nation to #VoteForMom and greeted moms a Happy Mom’s Day!

In the recent #VoteForMom Digital Media Conference held at SM Southmall, celebrity moms Dr. Vicki Belo and Mikaela Lagdameo-Martinez shared how they appreciate SM’s campaign that encourages kids and families to prioritize mothers.

“I’m glad that we have this reminder for families to never forget Mother’s Day. Because it’s true that our moms choose us first on all occasions and in different situations of our lives. Let’s vote for our moms and let’s make them feel special on their big day,” shared Belo.

Belo and Martinez also told about their experiences as moms and the lessons they learned from their own mothers. They told heartwarming stories of their fondest memories of their moms, causing the audience to reminisce about their own memories with their mothers. Also present was model and mother Kelly Misa-Fernandez and the stars of SM’s Mother’s Day short film titled “It’s Time,” Baby Bote and Kevin Almodiente.

Celebrity mothers Mika Lagdameo-Martinez and Dr. Vicki Belo graced the event, sharing their experiences as moms and the lessons they learned from their own moms. They told heartwarming stories of their fondest memories of their moms, causing the audience to reminisce about their own memories with their mothers. Also present was model and mother Kelly Misa-Fernandez and SM’s Mother’s Day video star, Tita Baby.

Belo shared that her mom was always the person she could turn to regardless of her age. “Whenever I had problems, I would always run to my mom. No matter what age, I would always just be like, ‘Mommy!’” When asked what her mom is like, Martinez, meanwhile, said she learned everything from her mom. “My mom taught me everything: how to change a diaper, how to burp the child, how to breastfeed. She was very hands-on with me and my siblings.”

By the time the guests had finished exchanging experiences and memories, suffice it to say there wasn’t a single dry eye in the crowd. It was enough to make everyone in the audience realize how much work our mothers exert to keep us healthy, make us feel loved, and go the extra mile to make sure we’re okay. Being a mother is a tough job, so let’s take every opportunity we can to ease their minds and let them know we are thankful for them.

This May, let our SuperMoms know that we appreciate everything they do for us not just during Mother’s Day but every chance we get. Take her out on a special date at SM Supermalls. Celebrate these precious moments with sumptuous food, take her shopping, and even upgrade her wardrobe. Have a mother-daughter pamper session with mani-pedis and facials. You can even give the ultimate gift by letting her relax and do all her chores for her: pay the household bills at The SM Store Customer Service and go grocery shopping at SM Markets.

Also, never miss to surprise them with a sweet #VoteForMom E-Card and let our moms know why we will always choose them no matter what. Greet them now by visiting www.smsupermalls.com/voteformom for a chance to be one of SM Supermalls’ three winners of P5,000 SM shopping money!

Go grand with gifts and dinner, or keep it simple yet heartfelt with a handwritten card. However, you want to do it, shower your mom with love and gratitude wholeheartedly this Mother’s Day.

For more information, visit SM Supermalls’ website and Facebook page