Give your kids the all-new milder and milkier Cheez Whiz Mild for that much-needed snacktime boost!
Filipino households are never without their cheese spreads. Whether it’s a quick bite before going off to school or an afternoon snack, cheese spreads have always been a go-to ingredient for snack time. For the first time in 20 years, Cheez Whiz brings something new to the table with Cheez Whiz Mild. The milder and milkier taste is a fun, nutritious, and inventive way to reinvent snack time!
“Mondelez Philippines, the maker of Cheez Whiz Mild, aims to be the best snacking company in the country. To do this, we continue to work in providing consumers with exciting flavors and provide new taste experiences for Filipinos. We are always listening to consumers and we have found that Moms and their kids also want to experience a different cheese taste, something milder and tastes milkier. Thus, Cheez Whiz Mild was born,” says Rachelle Virata, Cheez Whiz Brand Manager.
Also on deck at an event held last September 19 was mom Rica Paralejo-Bonifacio and her son, Philip. “Cheez Whiz Mild is milkier so I am naturally drawn to it because I’m a milk lover! Philip and I both love it as a snack with our crackers. For baon naman, I spread it in pandesal,” said Rica.
The event, also hosted by Dimples Romana, was a fun-filled venture into a deliciously mild world. Members of the media, bloggers and influencers, together with their kids, designed their own pillows at the Pillow Art booth, created their own snacks using Cheese Whiz Mild at the CHEESEvention booth, posed for the camera and came up with a personalized flip book, and jumped around in the gigantic inflatable.